-first publicity agency that opened in Boston in 1900. Publicity Bureau was its name and Harvard college was its most royal client.

 -Henry Ford of Ford Motor Company was “Americas First Major Indutrialist”. He was also one of the first people to  use the two basic public relations concepts, which was being easily accessible to the press and the idea that credit and publicity always go to those who do something first.

-The name “Teddy” for Theodore Roosevelt became an iconic name that helped endear him to the public.

-The “father of public relations” Edward Bernays came to the PR scene during the “pioneering age” also, he had a career in public relations that was almost three quarters of a century long. Some clients of Bernays were Ivory soap, Ballet Russe and Lights Golden Jubilee.

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