-3 Basic value orientations: Absolute, Existential and Situational

-Largest PR organization in the world is PRSSA ( Public Relations Society of America)

-Almost every national PR organization has a code of ethics.

-Although PR doesnt qualify as the same profession as law or medicine, it is still in every sense of the word a profession.

-PR organzations work with universities, implement research projects and recognize outstanding practitioners in order to advance the profession of PR.

-In the PR world, giving gifts in order to move up is considered unethical.