• Diversity is the most significant aspect of the mass audience in the US.
  • The international audience for PR has expanded swiftly.
  • Technology can be used to segment the mass audience and compile related valuable information.
  • The public is increasingly visually oriented and seems to have a shorter attention span.
  • Audiences are increasingly taking control of information streams.
  • There are 3 major age groups in the US demographic: young adults, baby boomers, and seniors.
  • Americans in 2007 spent an average of 3,518 hours using the media. 1,555 of those hours are spent watching television.
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