- Diversity is the most significant aspect of the mass audience in the US.
- The international audience for PR has expanded swiftly.
- Technology can be used to segment the mass audience and compile related valuable information.
- The public is increasingly visually oriented and seems to have a shorter attention span.
- Audiences are increasingly taking control of information streams.
- There are 3 major age groups in the US demographic: young adults, baby boomers, and seniors.
- Americans in 2007 spent an average of 3,518 hours using the media. 1,555 of those hours are spent watching television.
May 1, 2009
Chapter 11 Notes from “PR Strategies and Tactics”
Posted by allykup123 under Reading NotesLeave a Comment
Leave a comment