• News releases are also known as a press release.
  • Use a planning worksheet before writing the actual press release.
  • A news release is written like a news story.
  • The lead paragraph is an integral and important part of the text.
  • A variation of the traditional news release is what is called the mat feature release.
  • A media kit is sometimes referred to as a press kit.
  • The basic elements of a media kit include: 1) the main news release 2) a news feature about the development 3) fact sheets on the product, organization, or event 4) background info 5) photos and drawings with captions 6) bio material on the spokesperson 7) some basic brochures.